Free Consult
B2B Vertical Solution

Education SEO & Enrollment Marketing

Reach prospective students and parents searching in English, Spanish, and Chinese across NYC — and get cited when they ask AI for school recommendations.

FDE Delivery System

Direct engineering deployment for custom compliance markups and AI optimization pipelines.

Core Advantages

Optimized for Industry-Specific Algorithms

Multi-Campus Local Structure

Each campus or location gets its own structured local presence, so families searching in a specific borough or neighborhood find the right campus, not a generic district page.

Bilingual Admissions Funnels

Admissions and program pages localized per language — not auto-translated — so Spanish- and Chinese-speaking families get the same depth of information as English speakers.

Outcomes & Accreditation Schema

Graduation rates, accreditations, and program outcomes structured as citable facts, so AI assistants have something concrete to reference when recommending schools.

Common Challenges
⚠ Enrollment inquiries spike seasonally, but generic SEO treats traffic as flat year-round
We build content and campaigns around your actual admissions calendar, so visibility peaks when applications open rather than being evenly (and wastefully) spread across the year.
⚠ Multi-campus institutions show up for one flagship location and disappear everywhere else
We give each campus independent structured data tied to its specific neighborhood, so every location is separately discoverable instead of competing with your own flagship page.
⚠ AI assistants recommend other schools when parents ask for "[program type] schools near me"
We structure accreditation, outcomes, and program-specific facts so generative engines have concrete reasons to surface your institution by name.
Compliance & Special Considerations

FERPA & Accreditation Disclosure Rules

Education marketing has to respect FERPA privacy boundaries around student data and accurately represent accreditation status — outcome claims need to be substantiated and properly sourced. We build SEO/GEO content that highlights real, disclosable outcomes and accreditation facts without ever touching protected student records.

In Practice

A multi-campus language school in Queens had strong word-of-mouth enrollment but their website only ranked for their original flagship location, leaving 2 newer campuses essentially invisible in search.

3
Campuses with independent local SEO
3
Languages in admissions funnel
How we work

Four steps from audit to being recommended

A fixed sequence with a deliverable at every step, so you always know what you are paying for and what comes next.

  1. 01

    Free visibility audit

    We check your website, Google Business Profile and reviews, and how ChatGPT, Perplexity and Google AI describe your business today.

    Week 0
  2. 02

    Programs and enrollment pages

    Pages for each program or class, schedules and tuition, teacher bios, and a simple enrollment or trial-class form.

    Weeks 1–2
  3. 03

    Build and launch

    A fast, mobile-first bilingual site, verified in Google Search Console and Bing and submitted via IndexNow.

    Weeks 3–6
  4. 04

    Monthly GEO work

    Answer-ready content, directory and review profiles, and a monthly report of where AI engines mention you, reported as found, never estimated.

    Ongoing
Starting Prices

Transparent Pricing for Education

Starting prices so you know where you stand before the first call. Your exact quote follows a free audit.

Audit + Quick Fixes

$400
one-time · from

Website, Google Business Profile and AI-visibility audit, then we fix the 5–8 issues that matter most. Includes a written report with screenshots.

Website

$2,500
one-time · from

Mobile-first site with service pages, FAQ and schema markup, plus Google Search Console and Bing setup.

Most chosen

Website + GEO

$4,000
one-time · from

Everything in Website, plus Chinese versions of key pages, directory and review setup, and 3 months of GEO support. Then from $700/month.

GEO Only

$800
per month · from

Keep your current site. 2–4 answer-ready pieces a month, plus a monthly check of ChatGPT, Perplexity, Google AI and Gemini with screenshots.

Website Care

$200
per month · from

Hosting setup and monitoring, security and software updates, uptime checks, and up to 1 hour of small edits a month.

Starting prices in USD. You own your website and all content. Ad spend is billed separately. Monthly plans have a 6-month minimum; pay annually and save 10%. The final quote depends on page count, languages and features and is confirmed in writing after the free audit. We never guarantee rankings or AI citations.

Frequently Asked Questions
Does this work for K-12 schools, or only higher ed?
Both — the structured-data and local SEO principles are the same; K-12 leans more on neighborhood/borough targeting and admissions seasonality, while higher ed leans more on program-specific and outcomes-based content.
How do you handle FERPA when building outcome-focused content?
We only ever use aggregate, disclosable statistics (graduation rates, accreditation status, program completion data) — never individual student records — so outcome content stays fully within FERPA boundaries.
We have multiple campuses across the city — will this dilute our main location?
No — each campus gets independent structured data and content tied to its own neighborhood, so they reinforce each other's visibility rather than competing for the same search terms.
Can this help during our admissions off-season too?
Yes — we build evergreen content (program guides, FAQ content, accreditation pages) that keeps earning visibility year-round, then layer in admissions-specific campaigns timed to your actual enrollment calendar.
Embed Engineers

How FDEs Elevate Your Campaign

Typical SEO agencies hand over a list of recommendations and leave it to your developers. Our Forward Deployed Engineers (FDEs) embed directly with your team. They write the code, configure the schema markup, restructure content so AI engines can cite it, and tune performance directly.

Rapid code-level site speed tuning
Structured schema markups matching niche legal, fintech, or real estate fields
Localized RAG/LLM brand recommendation monitoring

What We Commit To

90+
Lighthouse delivery target
8
Languages we build in
Try Our Interactive Tools Hub

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